Amazon Turkey Brand Registry: What Actually Happens After Approval (2026)

For a brand that already uses Amazon Brand Registry in the United States or Europe, Amazon.com.tr feels familiar: same Seller Central, same Brand Registry entry point, same tool names. The differences are in the details, and two of them — the physical logo requirement and the absence of Transparency — are the ones foreign brands trip over. This guide walks through enrollment, the tools that open afterwards, and the boundary of what Amazon will and will not do in Turkey.

Enrollment does not require selling

Amazon's Turkish Brand Registry page states that you do not need to sell on Amazon to enroll. A brand that distributes in Turkey exclusively through third parties can still register its trademark and use the reporting tools against listings on Amazon.com.tr. Enrollment is free.

The trademark requirement is broader than many expect: a pending or registered trademark issued by the official trademark office of a country where Amazon operates a store. A TÜRKPATENT application that has not yet matured to registration qualifies; so does your existing registration from another Amazon-store country. Compare this with the Turkish marketplaces' own mechanisms and the Turkish e-commerce regulation, which are built around a registration in force in Turkey — see Turkey's 48-hour takedown rule.

The requirement that causes most rejections

The second requirement is physical. Amazon requires that your logo be permanently affixed to your products or packaging, and asks for two images at enrollment: the logo on its own, and the logo as it appears on the product or packaging.

"Permanently" is read literally. Brands that run into trouble here:

• use a removable sticker applied after manufacture;
• brand only the shipping carton, not the product or its retail packaging;
• sell private-label goods under their own name without printing the mark on the product;
• show the brand in digital images only.

If this describes you, the first task is not a report but a packaging change. A trademark registration — Turkish or otherwise — does not substitute for the physical requirement; the two are separate.

Brands with no registration at all are pointed to Amazon's IP Accelerator program, which connects them with law firms Amazon has selected. It is not a shortcut; the registration itself still goes through the normal office process.

The three tools that open after approval

Amazon's Turkish page names three brand-protection capabilities:

Report a Violation. The tool for identifying and reporting suspected IP infringements. Amazon states that each report also helps strengthen its automated protections — reports do more than remove a single listing; they teach the system to recognize your brand.

Brand Protection Report. Amazon's compilation of measures against counterfeit products reaching customers. It is a program-level report, not a report about your brand; brand-specific numbers come from the real-time statistics Amazon shows enrolled brands in Seller Central.

Project Zero. For eligible brands, the ability to block and remove listings directly, without waiting for Amazon's review. Eligibility is not automatic.

Other capabilities — A+ Content, Brand Analytics, Brand Stores — sit on the selling side. Which ones are active for your account appears on the Brand building page in Seller Central.

Project Zero: the six-month, 90% gate

Amazon publishes the Project Zero eligibility conditions:

• a Brand Registry account in which you are the rights owner of a registered trademark;
• having submitted trademark infringement reports through Report a Violation within the last six months with an acceptance rate of at least 90%;
• a history of using Brand Registry and Report a Violation in line with Amazon's policies.

The second condition reverses the instinct to report everything. A batch of speculative reports may remove a few listings this week and cost you the self-service removal tool for the next six months. This is the reason our monitoring reports label findings as candidates for review: the client decides which candidates become reports, and the acceptance rate stays intact.

Project Zero has three parts: machine-learning automated protections, the self-service removal tool, and product serialization through Transparency. The first two come at no extra charge to eligible brands. Amazon lists Turkey among the marketplaces where Project Zero is offered, and the Turkish Brand Registry page names it among the protection benefits.

Transparency is not available in Turkey

Project Zero and Transparency are often described together, and in Turkish sources they are frequently presented as one package. Amazon's Transparency page does not support that. The countries where Transparency protects products are listed as the United States, Canada, Germany, France, Italy, Spain, the United Kingdom, Australia, India and Japan; the countries eligible to enroll differ slightly. Turkey is on neither list.

The practical result: unit-level serialization, where each unit carries a code that Amazon verifies before shipping, is not available for products you sell on Amazon.com.tr. Protection on the Turkish store consists of Report a Violation and, for eligible brands, Project Zero's removal tool. If coverage extends to Turkey, the pricing model is per code, volume-tiered, starting at 0.05 US dollars per unit at the first tier, with no enrollment or subscription fee; a GTIN is required for each product.

What Amazon does not enforce

Amazon's Turkish infringement-report page says in writing what it does not enforce, and this is where brand owners most often misread the tool.

Exclusive or selective distribution. Amazon states that it respects a manufacturer's right to enter into exclusive distribution agreements, but that breaches of those agreements are not intellectual-property infringements; enforcing them is a matter between the manufacturer and its retailers.

That paragraph is Amazon's answer to "this seller is not my dealer, remove them". Turkish law arrives at the same place by a different road: under article 152 of the Industrial Property Code No. 6769, a product placed on the market with the trademark owner's consent can be resold, and the trademark cannot be used to prevent it. Two reasons, one conclusion: for an unauthorized seller of genuine goods, the tool is not a report. The tools are the authorized-seller document you give your dealers, the distribution contract that ties the supply chain to paper, and the marketplaces' own pre-authorization lists, such as Trendyol's Suppliers I Authorize — see unauthorized sellers on Trendyol.

Detail-page ownership and images. Amazon describes a product detail page as a permanent catalog page that remains after its creator runs out of stock, and notes that when you add your copyrighted images to a detail page you grant Amazon and its affiliates a non-exclusive, worldwide, royalty-free, perpetual and irrevocable licence to use them. Other sellers can list against those pages.

The useful exception: Amazon requires sellers to list only against detail pages that exactly match their product, and treats a mismatch as a separate reportable issue. And where your copyrighted image is used in the catalog without your permission, an infringement report is the right route.

Placing the tools side by side makes their limits obvious:

Tool	What it does	Gate
Report a Violation	Reports listings one by one: trade mark, copyright, design	Brand Registry approval
Brand Protection Report	Lists suspected listings; does not remove anything	Brand Registry approval
Project Zero	Lets the brand owner remove listings itself	≥90% notice acceptance over the last six months
Transparency	Unit-level verification codes	Not available in Turkey

The table shows the thing most brand owners get wrong: enrolment alone grants no removal power. That power arrives with Project Zero, and its gate is the accuracy of your own notice history — accurate reporting first, authority second.

Turkish law still applies to Amazon.com.tr

Amazon.com.tr is an intermediary service provider under Turkish law, and the regulation published in Official Gazette no. 32058 applies to it as to any other marketplace: a complete IP complaint must be acted on without delay and within 48 hours, and the seller has the objection route with its 24-hour republication. Brand Registry is Amazon's implementation of the internal communication system the regulation names as one channel; the notary and KEP channels exist alongside it. The channel table for all five marketplaces is in Turkish marketplace IP contacts and KEP addresses.

What the objection route means for your evidence

The 24-hour republication is not a footnote. Article 13 of the regulation lets a seller object with an invoice and supply chain documents tracing back to the rights holder, and Article 14 puts the listing back within 24 hours when that objection is compliant. The marketplace's review is limited to the documents submitted, so it never rules on whether the goods are genuine.

Two consequences follow, and both change how you file. First, no second complaint on the same product and the same claim is processed unless you supply new documents — in practice you get one good filing per listing, so the evidence has to be complete the first time. Second, a listing that offers genuine goods will usually survive the objection, because Article 152 of Law No. 6769 puts the resale of goods placed on the market with the right holder's consent outside the scope of the trademark right.

That is why separating counterfeit from grey market before you file matters more than the speed of filing. Spending your one complaint on a grey-market listing leaves you weaker when you later find an actual counterfeit, and no Amazon tool restores that spent complaint.

Detection first, then reporting

Report a Violation is a reporting tool. It does not tell you that a new seller joined your ASIN last week, that a seller on your ASIN is undercutting your Turkish distributor by 25%, or that the same seller is also on Trendyol and Hepsiburada under a different store name. Weekly monitoring across Amazon.com.tr, Trendyol, Hepsiburada, n11 and Çiçeksepeti does, grouped by seller and matched against your dealer list.

We run a free initial scan for any brand; the ongoing packages are on the English landing page.

Frequently asked questions

Do I have to sell on Amazon.com.tr to enroll in Brand Registry?

No. Amazon's Turkish Brand Registry page states that enrollment does not require selling on Amazon. Enrollment is free.

Why was my Brand Registry application rejected?

The most common reason is the physical requirement: the logo must be permanently affixed to the product or its packaging, and Amazon needs a photo showing it. Removable stickers, shipping-box-only branding and digital-only branding do not meet it.

My Turkish trademark is still pending. Can I enroll?

Yes. Amazon accepts a pending or registered trademark from the official trademark office of a country with an Amazon store.

What is the difference between Report a Violation and Project Zero?

Report a Violation sends a report to Amazon for review. Project Zero gives eligible brands the ability to remove listings themselves. Eligibility requires reports in the last six months with at least a 90% acceptance rate.

Is Amazon Transparency available in Turkey?

No. Turkey is not on the list of countries where Transparency protects products, nor on the list of countries eligible to enroll.

Can I remove a seller who sells my genuine product without my authorization?

Not through Brand Registry. Amazon states that breaches of exclusive or selective distribution agreements are not IP infringements, and Turkish law's exhaustion-of-rights rule (Code No. 6769, art. 152) points the same way. Use contracts and supply-chain control.

Another seller listed against my detail page. Can I report it?

Only on the grounds Amazon recognizes: the seller's product does not exactly match the detail page, or your copyrighted image is used without permission. Ownership of the page itself is not a ground.

If Amazon's tool does not work, is there another route in Turkey?

Yes. The Turkish e-commerce regulation's notary and KEP channels apply to Amazon.com.tr, with the same 48-hour rule and the same five mandatory elements.